Learn how to take your data to the next level

This course will walk you through everything from the basics of UTMs all the way through creating your own. In this course, we will cover: why UTMs are important, the role of attribution, default channel groupings, best practices for UTMs and how to build UTMs
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Course curriculum

  • 1
    Welcome to the Course
    • START HERE: Introduction to Increasing ROI & UTM Basics
    • Welcome to the UTM tracking basics
  • 2
    Why do UTMs matter?
    • Using UTMs to minimize data discrepancies
  • 3
    Why does attribution matter?
    • How attribution makes UTMs necessary
  • 4
    How do Channel Groupings affect UTMs?
    • Using Default Channel Groupings to your advantage
  • 5
    How do I use UTMs to assign traffic to a Channel?
    • Using UTMs to assign traffic to a Channel
  • 6
    How do I assign UTM parameters?
    • Generating a UTM and parameters
  • 7
    How do I use the UTM Builder?
    • UTM Builder basic training
  • 8
    BONUS: UTM Builder (downloadable content)
    • Track Funnels - Get started in less than 10 seconds.
    • UTM Builder Sheet

Take your data to the next level

Stop settling for what has worked. Increase your personal value, and gain greater insights than ever before by harnessing the power of UTMs

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