This course will walk you through everything from the basics of UTMs all the way through creating your own. In this course, we will cover: why UTMs are important, the role of attribution, default channel groupings, best practices for UTMs and how to build UTMs
Welcome to the Course
START HERE: Introduction to Increasing ROI & UTM Basics
Welcome to the UTM tracking basics
Why do UTMs matter?
Using UTMs to minimize data discrepancies
Why does attribution matter?
How attribution makes UTMs necessary
How do Channel Groupings affect UTMs?
Using Default Channel Groupings to your advantage
How do I use UTMs to assign traffic to a Channel?
Using UTMs to assign traffic to a Channel
How do I assign UTM parameters?
Generating a UTM and parameters
How do I use the UTM Builder?
UTM Builder basic training
BONUS: UTM Builder (downloadable content)
Track Funnels - Get started in less than 10 seconds.
UTM Builder Sheet
Take your data to the next level
Stop settling for what has worked. Increase your personal value, and gain greater insights than ever before by harnessing the power of UTMs